Performance Marketing & Growth Executive - Paid Media Specialist

Join Miso Pet Food, a fast-growing pet nutrition brand, as a Performance Marketing & Growth Executive to drive scalable customer acquisition through data-driven paid campaigns. In this high-impact role, you’ll own end-to-end management of performance marketing activities, from strategy and campaign setup to execution and optimization, all while leveraging advanced analytics tools to maximize ROI.

Based in Jakarta Utara, you’ll work closely with our marketing team to develop and implement high-performance paid media strategies using platforms like Google Ads, Facebook Ads, and Instagram Ads. With a focus on continuous improvement and innovation, you’ll help Miso Pet Food achieve its ambitious growth targets and solidify its position as a leader in the pet food industry.

If you’re a seasoned Performance Marketing Specialist with a proven track record of delivering measurable results, we’d love to hear from you. Bring your expertise in paid media, a passion for data, and a commitment to excellence, and let’s grow together.

📋 Tanggung Jawab Pekerjaan

• Develop and execute high-performance paid media campaigns across Google Ads, Facebook Ads, and Instagram Ads.
• Analyze campaign performance data using tools like Google Analytics, Google Data Studio, and Meta Business Suite to identify trends and opportunities for optimization.
• Collaborate with cross-functional teams to align marketing strategies with business goals and drive customer acquisition.
• Monitor and report on key performance indicators (KPIs) such as CAC, ROI, and conversion rates to ensure campaign success.
• Stay up-to-date with industry trends, best practices, and emerging technologies in performance marketing.
• Provide regular campaign reviews and recommendations for continuous improvement.
• Manage campaign budgets and ensure adherence to allocated spending limits.
• Conduct A/B testing and multivariate testing to optimize campaign performance.

🎓 Kualifikasi & Syarat

• Bachelor’s degree in Marketing, Business, or a related field.
• 3-5 years of experience in performance marketing, with a focus on paid media.
• Proven track record of delivering measurable results and driving customer acquisition.
• Strong analytical skills and proficiency in data analysis tools such as Google Analytics, Google Data Studio, and Meta Business Suite.
• Experience with campaign management platforms like Google Ads, Facebook Ads, and Instagram Ads.
• Excellent communication and collaboration skills, with the ability to work effectively in a fast-paced, team-oriented environment.
• Certification in Google Ads, Facebook Blueprint, or other relevant marketing certifications is a plus.
• Passion for data-driven decision making and a commitment to continuous learning and improvement.

🛠️ Keahlian

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